If you "accept", we will apply cookies in addition to those required for technical reasons (including third-party supplier cookies), in order to provide you with a user-friendly service, and to further improve our services and customize them more precisely to your requirements. You can withdraw your consent at any time here. Cookies required for technical reasons will be applied even if you do not "accept".

CLAAS also uses "Google Analytics" to track your user activity. Google processes the data on your use of the service to provide CLAAS with anonymous statistics on user behaviour. Google also uses your data for its own purposes as required (e.g. profiling), and combines your data with data from other sources. Google stores your data, in some cases outside the European Union, e.g. in the USA, with data storage by Google LLC. Both Google and state authorities have access to the data.

See our privacy policy for further information.

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Data privacy information for the CLAAS Collection online shop

Version: 26/08/2020

CLAAS Service and Parts GmbH (“CLAAS”) uses the following data privacy information to inform you about how it processes your personal data on the CLAAS Collection Online Shop website, collection.claas.com.


Contents of this data privacy information:

A. General data privacy information
B. Particular data privacy information for the provision of our website to the general public
C. Particular data privacy information for the fulfilment of orders in the shop
D. Particular data privacy information for the provision of special functionalities and services to registered users
E. Particular data privacy information for the processing of (general) enquiries and complaints, as well as relevant communication (e.g. requests for information, orders or support, callback requests).
F. Particular data privacy information for our newsletter
G. Particular data privacy information for catalogue orders
H. Particular data privacy information for direct marketing (including customer satisfaction surveys, market and opinion research)


A. General data privacy information

I. Name and contact details of the controller

The controller is:

CLAAS Service and Parts GmbH
Mühlenwinkel 1
33428 Harsewinkel, Germany
shop@claas.com


II. Contact details of the Data Protection Officer

The Group Data Protection Officer can be contacted as follows:

CLAAS KGaA mbH
Data Protection Officer
Mühlenwinkel 1
33428 Harsewinkel
Germany
privacy@claas.com

III. Duration of storage

CLAAS stores your personal data for only as long as is necessary to achieve the purpose of their collection or processing. To the extent necessary, CLAAS stores your data for the duration of the business relationship. This encompasses in particular the establishment and performance of the contract.

In addition, CLAAS stores your personal data to the extent and for the duration necessary for compliance with contractual or legal obligations. For instance, we process your data for compliance with commercial or tax law obligations concerning documentation and storage. The periods of retention or documentation stipulated in these regulations are six years under commercial law pursuant to Section 257 of the German Commercial Code (HGB) and up to ten years under tax law pursuant to Section 147 of the German Fiscal Code (AO). The periods begin at the end of the calendar year in which the document was created.
When the data are no longer required for compliance with contractual or legal obligations, they are ordinarily erased, unless you have given CLAAS your consent to process your data and/or further processing is necessary based on CLAAS' legitimate interests, e.g. to win back customers or for defence against legal claims in legal disputes. When data are processed for defence against legal claims in legal disputes, the storage period also depends on the statutory limitation periods. According to Sections 195 et seq. of the German Civil Code (BGB), these can be up to 30 years, whereby the regular limitation period is 3 years, beginning at the end of the calendar year in which the claim arises. In this case, the processing is restricted, i.e. limited to the minimum which is necessary, and blocked for other purposes.

The above shall not apply if anything to the contrary is specified in the particular information on data privacy.

IV. Categories of recipients

1. Processor (Art. 28 GDPR). Service providers commissioned by CLAAS who support CLAAS in the execution of the business relationship are granted access to the data. These are companies in the following categories: hosting providers, tracking service providers, web agencies, IT services, consultants, service providers in the areas of first, second and third level support, call centre services, customer administration, lettershops, marketing, media technology, compliance, telecommunications, CRM and lead management. Refer to the particular data privacy information for each case insofar as other categories of processors are used.

2. Transfer to third parties. Furthermore, we transfer your data to third parties if legal or contractual provisions permit this and/or you have given us your consent. Subject to this, the data may be transferred to the following categories of recipients: Public bodies and institutions (e.g. public prosecutor's office, police, tax authorities, data privacy supervisory authority) for the processing of official enquiries, insofar as this is in your interest or we are legally obliged to do so. The legal basis is Art. 6(1) 1 f or c GDPR.

3. Transfer of data within the CLAAS Group. We transfer your data to other companies within the CLAAS Group or grant them access to your data. Where we do so for administrative purposes, such transfer is based on our legitimate interest in internal administrative purposes and Group reporting. The legal basis is Art. 6(1) 1 f GDPR. Where it is necessary for the initiation of a contract upon your initiative or for the fulfilment of contractual obligations or the data are transferred with your consent, the legal basis is Art. 6(1) 1 b GDPR or Art. 6(1) 1 a GDPR. Where we are entitled to transfer the data by law, the legal basis is Art. 6(1) 1 c GDPR. Please refer to the particular data privacy information concerning any other transfer of data to third parties.

4. Third parties with whom we have an ongoing business relationship. Where the transfer of data is necessary for the implementation of steps prior to entering into a contract, for compliance with contractual obligations or takes place with your consent, the legal basis is Art. 6(1) 1 b GDPR or Art. 6(1) 1 a GDPR. Where we are obliged to transfer the data by law, the legal basis is Art. 6(1) 1 c GDPR.

V. Transfer to third countries


Data will be transferred to third countries (countries outside the EU or the European Economic Area – EEA) if, for example, this is

• necessary to fulfil a contract to which you are a party or in response to your enquiries,
• necessary to safeguard our legitimate interests,
• prescribed by law, or if you have given us your consent,
• carried out during processing where service providers are involved.

In cases where no resolution of the European Commission exists regarding a level of privacy that adequately meets European privacy requirements in the relevant country, we ensure via corresponding contracts that your rights and freedoms are properly protected. Such an agreement either ensures that there is an adequate level of privacy on the part of the recipient of the data or that standard contractual clauses of the European Union are agreed with the recipient, or that transfer is on the basis of your express consent. You may withdraw your consent at any time with effect for the future, cf. Part A. VII. We will provide you with more detailed information at no cost if you send us a request using the contact details provided above.

Kindly take note that the following risks exist insofar as we use your consent as the sole basis for processing by recipients that do not provide an adequate level of data privacy: There may not be sufficient rules for the adequate protection of your personal data; there is no supervisory authority for data privacy; the exercise of your data privacy rights may be difficult or disregarded; there are no controls over the processing and transfer of data to third parties.

Please refer to the particular data privacy information for further information.

VI. Obligation to provide personal data

Unless otherwise specified in the particular information on data privacy, you are under no legal or contractual obligation to provide your data.

VII. Rights of the data subject

According to Art. 15 GDPR, you have a right of access to the stored data concerning you. Should incorrect personal data have been processed, you have the right to rectification according to Art. 16 GDPR. If the legal requirements are met, you can demand erasure of your personal data or restriction of their processing and object to the processing of your data (Articles 17, 18 and 21 GDPR). According to Art. 20 GDPR, you can exercise your right to data portability with regard to the data which are processed by automated means based on your consent or on a contract with you.

Information regarding your right to object according to Art. 21 GDPR

1. You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on Article 6(1) 1 f GDPR (data processing based on a balancing of interests).

If you object, CLAAS will no longer process your personal data unless CLAAS can prove compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms, or unless the processing serves the establishment, exercise or defence of legal claims.

2. CLAAS processes your personal data in order to conduct direct marketing. You have the right to object at any time to the processing of data concerning you for the purpose of such marketing.

If you object to processing for direct marketing purposes, CLAAS will no longer process your personal data for these purposes.

You may object without adherence to any formal requirements by addressing your notification, if possible, to
privacy@claas.com



Right to withdrawal of your consent pursuant to Art. 7(3) GDPR

Where you consented to the processing of your personal data, you have the right to withdraw your consent at any time. The withdrawal of consent shall not affect the lawfulness of processing carried out based on your consent prior to its withdrawal.

Withdrawal of consent does not require any specific form and may be sent to the contact addresses provided in Part A. II. Should CLAAS provide additional options for withdrawing consent (e.g. unsubscribe link in every newsletter email), you will be advised of this in the particular information on data privacy.



You can exercise your rights against CLAAS using the contact details provided in Part A. II.

If you believe that any processing of your data infringes data privacy law, you have the right to lodge a complaint with a data protection authority of your choice. (Art. 77 GDPR).

You can of course complain to CLAAS’ Data Protection Officer at any time as well (privacy@claas.com).

B. Particular information on data privacy in the provision of our website to the general public


I. Provision of our website to the general public

When you use the website for informational purposes only, i.e. if you do not register or otherwise provide CLAAS with information (e.g. via a contact form), CLAAS only collects the personal data that your browser sends to our server. The collection of data is technically necessary in order to be able to show you the website. The legal basis is Art. 6(1) 1 b GDPR. Storage of data in log files, even after your visit, is necessary to ensure the functionality of the website and the security of the information technology systems. The legal basis for data processing is Art. 6(1) 1 f GDPR. You can object to data processing based on legitimate interests at any time with effect for the future, cf. Part A. VII. The aforementioned purposes constitute our legitimate interest in data processing.

The following categories of data are collected when you visit the website: usage and traffic data, technical documentation and protocol data, e.g.

• date and time of access
• time zone difference to Greenwich Mean Time (GMT)
• IP address
• host name of the accessing computer
• website from where the website was accessed
• website accessed via the website (content of the request)
• pages visited on the website
• report whether access was necessary
• volume of data transferred
• information about the browser type, language and version used
• operating system

The data are erased as soon as they are no longer necessary for the purpose for which they were collected. With regard to the provision of the website, this is the case at the end of each session. If data are stored in log files, this is the case after 30 days at most. The data are not stored together with other personal data of yours.

II. Use of cookies, analysis and tracking tools

1. Overview of cookies, analysis and tracking tools used

Cookies are placed on your computer when you use this website. Cookies are small text files which are placed on your hard drive and assigned to your browser, and which enable the transfer of certain information to the party that places the cookie (CLAAS or a third party).
This website places cookies that are necessary for the provision of our online services. They include session cookies. These save a “session ID”, by means of which various requests from your browser can be assigned to the same session. Your computer can therefore be recognised when you return to our site. Session cookies are deleted when you log out or close the browser. The legal basis for use of technically necessary cookies is Art. 6(1) 1 f GDPR. You can object to data processing based on the legitimate interest at any time with effect for the future, cf. Part A. VII. Where cookies are used to store your declaration of consent, the legal basis is Art. 6(1) c GDPR.

We also use cookies that are not technically necessary for the provision of our online services. Functional cookies enable a website to store data that have already been entered (such as your user name, language selection or the location where you are) and to offer the user improved, more personalised functions, and also enable requested functions such as playing a video. Cookies from tracking and analysis tools record the behaviour of users of our website (user tracking) in order to evaluate it in statistical terms. You will find additional information in Part B. II. 2 of this data privacy information. Cookies from remarketing tools are used to display personalised advertising. You will find additional information further down. The legal basis for use of cookies that are not technically necessary is Art. 6(1) 1 a GDPR. You may withdraw your consent at any time with effect for the future, cf. Part A. VII.

You can click on this button to disable the storage of cookies that are not technically necessary:







The information in the table applies analogously to technologies that are equivalent to cookies, including scripts, pixels and local storage.

CookieName of the application
Description
CategoryType
Expiry
sap-usercontextSAP
Technical information for SAP in connection with the selected language and the SAP client IDInternal Cookie
Session
until logout / end of the browser session (when you close the browser)
sap-appcontextSAPTechnical information for the SAP system
Internal CookieSessionuntil logout / end of the browser session (when you close the browser)
sap-contextidSAPTechnical information for the SAP system
Internal CookieSessionuntil logout / end of the browser session (when you close the browser)
iwc-ctc
IWCUser confirmed the cookie banner for Google AnalyticsInternal CookiePermanent
after 1,5 years
MYSAPSSO2
SAPSSO information
Internal CookieSessionuntil logout / end of the browser session (when you close the browser)
TSXXXXXXXX
F5
Session firewall protection
Internal CookieSessionuntil the end of the session
claas-online-pid
F5
Backend session firewall protection
Internal CookieSessionuntil the end of the session



CLAAS uses Google Tag Manager on this website. We use Google Tag Manager to manage the tools that are described in this Privacy Policy. For details concerning these tools, please refer to the information regarding the specific tool.

The Tag Manager tool itself (which implements the tags) is a cookie-free domain. The tool triggers other tags, which in turn may collect data. Google claims that it does not access these data. Google Tag Manager does not access these data.

The legal basis is Art. 6(1) 1 f GDPR. You can object to data processing which is based on legitimate interests at any time with effect for the future, cf. Part A. VII. Within the scope of using Google Tag Manager, we will forward the data listed in Part I. of the General Information on Data Privacy to Google Tag Manager.

Google Tag Manager is provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. For more information about data privacy, visit https://www.google.com/intl/de/tagmanager/use-policy.html.


2. Tracking of usage behaviour on the website and statistical evaluation

On this website the behaviour of users is tracked and statistically evaluated. For this purpose, the technologies named in Part B.II.1 are used and evaluated with the aid of tools (more detailed information is provided below and in Part B.II.1). We use the statistics obtained in this way to improve the offer on the website and make it more interesting for you as a user. For this purpose, we use the aforementioned cookies and comparable technologies and process them together with the data which we process during your informational use of the website (cf. Part B.I.).

This website uses Google Analytics. Google Analytics uses cookies (further information can be found in Part B.II.1.), which enable your use of this website to be analysed. CLAAS uses Google Analytics to analyse the use of this website. The statistics obtained help CLAAS to improve our offering on the website and make it more interesting for you as a user.

Google Analytics is provided by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. For further information about Google’s privacy policy and terms of use, visit the Google website at www.google.com.

CLAAS uses Google Analytics on this website with the “_anonymizeIp()” extension. This means that IP addresses are truncated prior to processing by Google. The IP anonymisation function sets the last octet of Ipv4 type IP addresses and the last 80 bits of IPv6 addresses in the memory to zero. This means that your exact user IP address is not stored. Other usage data that are classified as personal data are collected in connection with the tools, as described above. Hence, IP anonymisation does not ensure that all data processing is anonymous.

In addition to statistical evaluation on behalf of CLAAS, Google also uses your personal data for any other purposes (e.g. to create profiles) and associates your data with data concerning you that are obtained from other sources. Google may store your data outside of the European Union, including the USA. Google and government agencies both have access to these data.

The legal basis for use of Google Analytics is your consent. You may withdraw your consent at any time with effect for the future by withdrawing your consent to the use of cookies that are not technically necessary, cf. Part B. II. 1.

C. Particular data privacy information for the fulfilment of orders in the online shop

You are welcome to use our shop, even without a user account (cf. Part D.). To do so, you have the option of placing orders as a “Guest”. Irrespective of whether you wish to order products in our online shop as a guest or a registered user, the conclusion of a contract necessitates that you provide personal data, which CLAAS requires to process your order.

The legal basis for data processing for the fulfilment of your order is Art. 6(1) 1 b GDPR.

The data that are required for the order are marked with an asterisk (*) as compulsory data. You can also provide us with additional data:

• Personal identification data (e.g. title, first name, surname, street, house number, town/city, post code, country)
• Contact details (e.g. email address*, telephone number)

We use the data you provide to us voluntarily for the purpose of direct marketing. cf. Part H.

In addition to the data provided by you as part of your order, we process usage and traffic data concerning you (e.g. IP address, date and time of your request), as well as technical documentation and log file data. The purpose of this data processing is to assure the security of our IT systems and to log your order. The legal basis is Art. 6(1) 1 f GDPR. You have the right to object to the processing of data at any time, cf. Part A. VII.

Depending on the payment method you select, we transfer the data that is necessary for the fulfilment of your order to

• our principal bank
• the online payment services provider PayPal (Europe) S.à r.l. & Cie, S.C.A., 5. Etage, 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”), Privacy Policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full/
• the payment services provider EVO Payments International GmbH, Elsa-Brändström-Straße 10-12, 50668 Cologne, Germany (“EVO”), Privacy Policy: https://www.evopayments.eu/datenschutz/

The data required for delivery or order processing are forwarded to logistics and shipping companies as well. The legal basis for transfer is Art. 6(1) 1 b GDPR, i.e. the legal basis for data transfer is Art. 6(1) 1 f GDPR. You have the right at any time to object to processing insofar as the legal basis for data processing is Art. 6(1) 1 f GDPR, cf. Part A. VII.

Kindly take note that PayPal reserves the right to check your credit rating. The credit check may involve probability values (score values), which are calculated on the basis of scientifically recognised mathematical-statistical methods; this calculation may also include address data, among other things. PayPal uses the data on the statistical probability of default to decide on whether to allow the payment method. Visit the PayPal website for its Privacy Policy and additional information on the credit check.

D. Particular data privacy information for the provision of special functionalities and services to registered users

I. Registrations

Registration is necessary to visit the protected area (“user account”) within CLAAS Collection, which is only accessible to registered users. The legal basis for data processing for the purposes of registration is Art. 6(1) 1 b GDPR.

CLAAS processes personal identification data for initial registration (e.g. surname, first name) and contact details (e.g. email address), as well as your electronic identification data (e.g. user name [your email address] and your password) and the country. Once registered, you use your email address and password as login details. CLAAS is unable to access your password, and it is stored on the user account server in an encrypted form. You may change your personal identification data, your contact details and the password in your user account at any time.

The data that are required for registration are marked with an asterisk (*) as compulsory data. You can also provide us with additional data:

• Personal identification data (e.g. title*, first name*, surname*, street*, town/city*, post code*, country*)
• Contact details (e.g. email address*, telephone number)

We use the data you provide to us voluntarily for the purpose of direct marketing, cf. Part H. of this data privacy information.

You may delete your user account at any time. Send an email to shop@claas.com if you wish to delete your user account.

You are welcome to use our shop, even without a user account. Unregistered users only have restricted access to our shop. Additional functions (e.g. save the shopping cart, access to current orders and order history) are not available in this case.

II. Login

CLAAS verifies whether you are indeed the registered user if you sign in with your login details. CLAAS processes log file and documentation data for this purpose. You have access to the protected area once verification is complete. The legal basis for data processing when authorised users sign in is Art. 6(1) 1 b GDPR. The legal basis for data processing when unauthorised users attempt to sign in is Art. 6(1) 1 f GDPR. Our legitimate interests are to protect our online services, verify users and prevent access by third parties. You have the right to object to the processing of data at any time, cf. Part A. VII.

III. Resetting the password

You can use the function “Forgotten your password?” to reset your password. You will be asked to enter your email address. This is to ensure that you are the registered user and that you wish to reset your password. We process the following personal data concerning you when you wish to reset your password: Electronic identification data (email address, password), as well as technical log file and documentation data. The legal basis is Art. 6(1) 1 b GDPR insofar as you wish to reset your password. The legal basis is Art. 6(1) 1 f GDPR insofar as unauthorised users attempt to use the function. Our legitimate interests are to protect our online services, verify users and prevent access by third parties. You have the right to object to the processing of data at any time, cf. Part A. VII.

IV. Provision of functions and services to registered users

If you are registered with CLAAS Collection and have a user account, you have the option to save your personal data in your customer account so that you do not have to enter them again when you next place an order. The data are added automatically to the order form. You may edit your data at any time. You can also save your shopping cart in your customer account and access your current orders and order history. You can reset your password at any time as well. The legal basis is Art. 6(1) 1 b GDPR.

E. Particular data privacy information for our newsletter

CLAAS uses the newsletter to keep you abreast with our current interesting offers for merchandising products and related services (e.g. news about products and services, product accessories, tips and tricks for using our products, invitations to events, competitions, cash-back and bonus campaigns, other sales promotions, invitation to write product reviews).

CLAAS uses the double opt-in procedure to register for our newsletter. This means that after you register for the newsletter on the website, CLAAS sends an email to the email address you specified, asking you to confirm that you wish to receive the newsletter. If you do not confirm your registration within 72 hours, your data will be blocked and automatically erased after one month. You will only receive the newsletter regularly once confirmation is complete. Your personal data will be used exclusively to send you the newsletter.

We only need your email address to register for our newsletter. Any other data (e.g. personal identification data and contact details) are provided voluntarily and allow us to address you personally. We also use these data for the purpose of direct marketing, cf. Part H.

CLAAS evaluates your user behaviour when the newsletter is sent and assigns it to your email address or user profile within our database. CLAAS also stores information concerning your browser, the operating system settings and the Internet connection you use to access our website. The newsletters we send to you also report receipt and read confirmations to us, as well as information about the links you clicked on in our newsletter or email. We also log information concerning the areas in our Internet presence that are visited by you. Our interests in creating personal user profiles are to align our marketing methods with your interests and to optimise our services for you.

The legal basis for data processing is Art. 6(1) 1 a GDPR, based on your consent. By registering for our newsletter, you also consent to the tracking of your usage behaviour in connection with the newsletter. You have the right to withdraw your consent at any time, cf. Part A. VII. You can withdraw your consent without adherence to formal requirements either by clicking on the link contained in each email newsletter, by sending an email to merchandising@claas.com stating that you wish to cancel the newsletter, or by sending a message to the aforementioned contact address. Withdrawal of consent shall not affect the lawfulness of processing carried out based on your consent prior its withdrawal.

We also store the technical documentation and log file data concerning you (e.g. receipt of your declaration of consent). The purpose of the double opt-in procedure is to be able to verify your registration and to investigate potential misuse of your personal data. The legal bases for the storage of these data is Art. 6(1) 1 c GDPR and Art. 6(1) 1 f GDPR. You have the right at any time to object to data processing insofar as the legal basis for data processing is Art. 6(1) 1 f GDPR, cf. Part A. VII.

Should you withdraw your consent to the sending of the newsletter, the data will no longer be processed for this purpose from then on but will remain stored with a "blocked" flag (non-disclosure notice) according to the general principles. Part A. III. paragraphs 2 to 4 apply analogously.

F. Particular data privacy information for catalogue shipping

Our website contains a form to register for annual automated mailing of CLAAS catalogues (“Clothing and Accessories”, “Models and Toys”). CLAAS processes the personal data you provide in the form in order to send you the catalogues.

The legal basis for data processing for the purpose of shipping catalogues is is Art. 6(1) 1 f GDPR. CLAAS has a legitimate interest in direct marketing. You have the right to object to the processing of data at any time without adherence to formal requirements, cf. Part A. VII.

The data that are required for shipping the catalogues are marked with an asterisk (*) as compulsory data. You can also provide us with additional data:

• Personal identification data (e.g. title*, first name*, surname*, street*, house number*, post code*, country*)
• Contact details (e.g. email address, telephone number)
• Communication content data

We use the data you provide to us voluntarily for the purpose of direct marketing, cf. Part H. of this data privacy information.

In addition to the data provided by you in the contact form, we process usage and traffic data concerning you (e.g. IP address, date and time of your request), as well as technical documentation and log file data. The purpose of this data processing is to assure the security of our IT systems and to log your enquiry. The legal basis is Art. 6(1) 1 f GDPR. You have the right to object to the processing of data at any time, cf. Part A. VII.

Your personal data will be stored to respond to your enquiry and erased as soon as you object to the data processing, cf. Part A. VII.

G. Particular data privacy information for the processing of (general) enquiries and complaints, as well as relevant communication (e.g. request for information, orders or support, callback requests).

You have the option of contacting CLAAS using the contact details or contact form provided on this website. We process your personal data in order to manage your request, send you our response or to track a complaint.

This is based on our legitimate interest pursuant to Art. 6(1) f GDPR in the management of concerns that you address to us, in the settlement and tracking complaints and in communicating with customers and interested parties. You have the right at any time to object to data processing, cf. Part A. VII. Where processing is necessary to take steps prior to entering into a contract, the legal basis is Art. 6(1) 1 b GDPR. We process the data you provide in connection with your contact request in order to respond to your enquiry or request:

• Personal identification data (e.g. title, first name, surname)
• Contact details (e.g. email address, telephone number)
• Communication content data
• Usage and traffic data (IP address, date and time of your request)

Where you use the contact form provided on this website to make contact with CLAAS, the data that are required so that we may contact you are marked with an asterisk (*) as compulsory data.

We use the data for the purpose of direct marketing, in addition to the management of enquiries and complaints, cf. Part H. of this data privacy information.

We may also transfer your data to third parties, for example the CLAAS sales partner or to the CLAAS Group company responsible for or selected by you, insofar as doing so is necessary to track and fulfil your request.

Your personal data are stored for the purpose of responding to your enquiry and then erased, unless we are entitled or obliged by law, contract or your consent to store the data for a longer period. Refer to Part A. III. for more details.

H. Particular data privacy information for direct marketing (including customer satisfaction surveys, market and opinion research)

CLAAS would like to keep you abreast of the latest and most exciting promotions and new developments regarding CLASS merchandising products. To do so, CLAAS processes your contact details and personal identification data as well as information on your interests for the purposes of direct marketing. Direct marketing also includes customer satisfaction surveys, as well as market and opinion research.

The legal basis for processing of your personal data for the purpose of direct postal marketing is Art. 6(1) 1 f GDPR. This purpose also constitutes our legitimate interest in data processing. You have the right to object to the processing at any time. For further information on your right to object, refer to Part A. VII of the General Data Privacy Information.

In individual cases and only after careful consideration will CLAAS contact you for marketing purposes in relation to CLAAS merchandising products (e.g. offers for additional services, marketing correspondence about products and services, invitations to events such as product launches, market and opinion research, customer satisfaction surveys) via email or telephone/messenger, even when no consent for marketing has been given. The legal basis is Art. 6(1) 1 f GDPR. You can object to data processing based on legitimate interests at any time with effect for the future, cf. Part A.VII. Direct marketing based on legitimate interests is only permitted if the applicable legal requirements for this purpose are fulfilled and you have not objected to the processing of your data for the purpose of marketing correspondence and with knowledge of your right of objection on the basis of Art. 21 GDPR (cf. Part A. VII. of this data privacy information).

Moreover, we only process your data for marketing purposes if you have given your consent.

Should you withdraw your consent for marketing purposes and/or object to advertising, the data will no longer be processed for marketing purposes from that point onwards, but will remain stored with a blocked flag according to general principles. Part A. III. paragraphs 2 to 4 of the General Data Privacy Information apply analogously.